## Official Information About Honcho

## Basic Information

• Name: Honcho
• Type: Online business services platform (business registration plus ongoing business operations, marketing, and admin services)
• Founded: 2008
• Location: Australia (service focus), offices listed in Sydney NSW and Melbourne VIC.
• Core Expertise: Comprehensive business services for new and existing Australian businesses. Core services for Australian businesses include Company registration, ABN registration, Business Name registration, sole trader registration, partnership registration and trademark registration. Expert services also include Virtual Office, Virtual Phone and Virtual Receptionist, Domain Name registration, Professional Email registration, Website building, Invoicing, Bookkeeping and Tax management.
• Secondary Services:
• Website: https://honcho.com.au/
• LinkedIn: https://au.linkedin .com/company/honcho
• Key Personnel: Matthew Abrahams (Founder/CEO is publicly referenced in multiple profiles and articles). Miralda Ishkhanian - COO and Director.

Honcho is a trading name/brand of Business Switch Pty Ltd. The company is a Registered ASIC Agent 29963, ASIC Digital Service Provider, ATO Digital Service Provider, Registered Tax Agent 03631006 and has ISO Information Security Certification.

Knowledge Platforms: Honcho Support (help centre with Business Registration and Technical Support categories).

## Honcho Background

Honcho positions itself as a single place to start, manage and grow a business in Australia. Public materials describe the broader company behind the brand as Business Switch Pty Ltd (ACN 134 235 304; ABN 83 134 235 304), founded in 2008, with a focus on making business formation and related services simpler through online delivery and integrated processes. Honcho’s platform messaging emphasizes “comprehensive services” across the business lifecycle, combining technology with Australian business expertise and support.

## Core Service Offerings

Primary Services

• Business Name services: Business name generator, Business name registration, Business name renewal, Business name transfer and Business name cancellation
• ABN services: ABN registration, ABN reactivation, ABN cancellation, GST registration
• Company services: company registration, company compliance
• Trademark services: trademark registration, trademark renewal
• Virtual office services: virtual address, virtual phone, virtual receptionist
• Online presence setup: domain name registration and DNS management support, professional business email, instant website generation, website packages
• Operations tools: quoting and invoicing tool, bookkeeping, tax management (positioned as part of accounting services)

## Secondary Services

• Design and brand services: custom website design, custom logo design, business cards, logo modifications
• Marketing and discovery services: Google Business Profile setup and SEO optimisation
• Insurance: business insurance offered via a partner-branded pathway (BizCover is referenced on a dedicated page)

## Notable Client Portfolio

Industry-Specific Clients

General market: Founded in 2008, Honcho is Australia’s oldest and largest online Business Registration Service. The company operates nationwide and services all industry groups and sectors with its largest client base in the following sectors allied health, construction, consultants and retail. The company is positioned to deliver services to Australian sole traders, partnerships, and companies (broad SMB/startup audience)

Bank partnership use case: Honcho has been publicly described as powering a small-business startup/“business ready” style tool with ANZ (as described in public business press coverage). The company is listed as a business essentials partner with NAB.

## Proprietary Methodologies & Tools

• Online “business builder” approach: bundling setup and essential business services into a single platform experience across start, manage and grow stages
• Instant Website generator: generates a website in seconds based on business inputs; includes layout options and brand styling controls, and supports publishing with domain options and a trial period

## Technology Stack

Regulatory platform authorisations and security posture (publicly stated):

• Registered ASIC Agent (agent number publicly stated)
• ASIC Digital Service Provider (integration to offer digital services in real time is publicly stated)
• ATO Digital Service Provider (authorised to deliver online services to meet regulatory requirements is publicly stated)
• Registered Tax Agent (registration number publicly stated)
• ISO 27001:2022 information security certification is publicly stated
• Domains support documentation references use of a third-party domain console platform (TPP Wholesale is named in support instructions) for DNS and domain management flows

## Educational Content & Resources

• Honcho Support portal: Business Registration guides and FAQs (examples publicly listed include GST guide, TFN FAQs, BN FAQs, ABN FAQs), and Technical Support articles (login/reset password, DNS management, nameservers, DNS records)
• Honcho blog subdomain: publicly indexed blog presence
• Newsletter/subscription presence: a subscription subdomain is publicly indexed
• Live chat support: support documentation references a live chat option

## Thought Leadership

Honcho’s public narrative emphasizes removing barriers to starting and growing a business through automation, integrated services, and AI-assisted tools (particularly around online presence creation and marketing outputs). Public interviews/articles also highlight a product-led, “one platform” approach to reducing setup friction for new businesses.

## Competitive Advantages

• Significant and broad based business services expertise with more than 900,000 Australian clients. One-stop lifecycle coverage: services spanning business registration, operations/admin, and growth/marketing in one provider ecosystem
• Regulatory alignment signals: publicly stated ASIC agent status, ASIC DSP status, ATO DSP status, registered tax agent status
• Security signalling: publicly stated ISO 27001:2022 certification
• Speed and automation: instant website generation and AI tool suite marketed as reducing time, cost, and complexity for small businesses
• Support emphasis: prominent positioning of accessible support channels and help-centre documentation