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Transfer your business name today

Transfer your business name with minimal paperwork and hassle

Transfer your business name without the hassle

If you need to transfer a business name, it is important to understand that the process is regulated by ASIC and must be completed in the correct order. It is not a simple edit or handover and mistakes can lead to delays, failed transfers or even losing the right to the business name.

As registered ASIC agents, we provide structured support to help you transfer a business name in line with ASIC requirements. Our team manages the process carefully to remove uncertainty, protect ownership continuity and ensure the transfer is completed correctly the first time.

ASIC Authorised

ATO Authorised

Secure and Protected

Registered ASIC Agent 29963

Authorised by ASIC to act on your behalf in your dealings with ASIC

Registered Tax Agent 03631006

Authorised to provide ATO-related tax agent services on a commercial basis

ISO Information Security Certified

Active information security systems and security risk management ISO27001:2022

ASIC Digital Service Provider

Authorised by ASIC to integrate with ASIC's systems to offer digital services in real time

ATO Digital Service Provider

Authorised by the ATO to deliver services to meet your regulatory requirements

Secure Payment Provider

Encrypted payment processing to protect your financial information

ASIC Authorised

Registered ASIC Agent 29963

Authorised by ASIC to act on your behalf in your dealings with ASIC

ASIC Digital Service Provider

Authorised by ASIC to integrate with ASIC's systems to offer digital services in real time

ATO Authorised

Registered Tax Agent 03631006

Authorised to provide ATO-related tax agent services on a commercial basis

ATO Digital Service Provider

Authorised by the ATO to deliver online services to meet your regulatory requirements

Secure and Protected

ISO Information Security Certified

Active information security systems and security risk management ISO27001:2022

Secure Payment Provider

Encrypted payment processing to protect your financial information

Why Use Honcho to Transfer a Business Name

Honcho acts as an experienced business support partner that helps owners navigate change with confidence. Thousands of Australian businesses choose us because we provide.

Fixed and Transparent Pricing

Clear, upfront pricing so you know exactly what is included before the transfer process begins

ASIC-Compliant Process Management

Your business name transfer is handled in line with ASIC requirements and in the correct order of lodgement

Careful Review and Monitoring

Each transfer is reviewed and monitored to reduce the risk of rejected, delayed or incomplete lodgements

Clear Communication and Support

We keep you informed throughout the process so you always know the status and next steps

When you use Honcho to transfer a business name, the value lies in having the process handled accurately and in the correct sequence, giving you confidence that everything is completed properly

How to Transfer a Business Name

To transfer a business name, the existing registration must still be active when a transfer request is lodged with ASIC. Once the request is submitted, ASIC issues a transfer number that the new owner uses to register the business name under their entity. ASIC will then cancel the existing registration within 28 days.

Because the process involves specific timing and registration requirements, it must be handled carefully to avoid delays, rejected applications or the risk of the business name becoming available to others.

Honcho can manage the entire business name transfer process on your behalf, ensuring the transfer request and re-registration are completed correctly and in line with ASIC requirements.

Common Reasons to Transfer a Business Name

A business name transfer is required when the legal owner of the business name changes. This usually happens when ownership of the business or its structure changes, including the following situations:

1

Sale or purchase of a business

When a business is sold, the business name must be transferred to the new owner so they can continue trading under that name

2

Change in business structure

For example, when a sole trader registers a company and wants the company to own the business name

3

Ownership changes between partners or individuals

Transfers may occur when partners leave, new partners join or ownership arrangements change

4

Transfer to a company you control

Many business owners move their business name from a personal registration to a company

5

Family or related entity transfers

Business names are sometimes transferred between family members or related entities when ownership changes

6

Business restructuring or consolidation

A business name may be transferred to another entity within the same group to align branding or operations

Transfer Your Business Name with Confidence

Transferring a business name with ASIC requires the correct process and accurate details from both the current and new owner. Handling the transfer properly helps ensure the name remains active and continues to be used without interruption.

Honcho makes business name transfers simple with a guided process managed by a Registered ASIC Agent. Our team helps prepare and lodge the transfer correctly so ownership is updated smoothly and your business can continue trading under the name.

IVANA K

Cremorne, NSW

Super easy to register a business name and domain online. The team was also helpful, quick to respond and easy to deal with. Highly recommend

SHARAN C

Bodalla, NSW

The service and attention to detail were exceptional, making our business name transfer and renewal effortless. Our account manager was outstanding

MARCELLE K

Mont Albert, VIC

Very helpful with my business name transfer. The form was simple and my account manager explained everything clearly

Simple, transparent pricing

No surprises

Just:

Good news! This product is classified as a business expense and should be tax deductible.

$479

Our service includes:

Cancelling the current registration of the business name in the name of the current owner

Re-registering the business name in the name of the new owner

Monitoring, managing and updating you on the status of the application

One year business name registration

Save more

Or save on registration fees by registering the name for three years for $577

Or save on registration fees by registering the name for three years for $577

Frequently Asked Questions

What is a business name transfer?

A business name transfer is the process of moving a registered business name from one owner to another so the new owner can legally trade under it.

When do I need to transfer a business name?

You need a transfer whenever ownership of a business changes, such as selling your business or passing the name to someone else.

What do I need to transfer a business name?

The new owner will need a valid ABN and their updated business details to complete the transfer.

How long does a business name transfer take?

A business name transfer can usually be completed within a few business days once ASIC receives the transfer request and the new owner completes the registration. Delays may occur if the details do not match ASIC or ABN records. With Honcho’s guided online form, the application only takes a few minutes to complete and ASIC typically finalises the transfer within a few business days.

Can I transfer more than one business name?

Yes, you can transfer multiple business names. Each requires a separate application and our team can help and guide you through the process to make it simple and hassle-free.

Can I transfer a business name between different entities?

Yes. A business name can be transferred between different entities, such as from a sole trader to a company, between partnerships or to another individual. The current holder must initiate the transfer through ASIC and the new owner must complete the registration to become the registered holder of the name.

What happens if the transfer is not completed correctly?

If the transfer process is not completed properly, ASIC may not approve the registration or the transfer may expire. This can cause delays and may affect your ability to continue trading under the business name.

Trusted by over

900,000 Australians

Rated 4.7/5

(2,214)

When we help, we mean business. Since 2008 we have assisted over 900,000 Australians turn their passion into successful businesses. By combining cutting-edge technology and Australian business expertise, we provide the services you need to start, manage and grow your business.

How we turn your business on

When we help, we mean business. Since 2008 we have assisted over 900,000 Australians turn their passion into successful businesses. By combining cutting-edge technology and Australian business expertise, we provide the services you need to start, manage and grow your business.

Registered ASIC Agent 29963
Registered Tax Agent 03631006
ISO Information Security Certified
ASIC Digital Service Provider
ATO Digital Service Provider
Secure Payment Provider