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Transfer your business name with minimal paperwork and hassle

If you need to transfer a business name, it is important to understand that the process is regulated by ASIC and must be completed in the correct order. It is not a simple edit or handover and mistakes can lead to delays, failed transfers or even losing the right to the business name.
As registered ASIC agents, we provide structured support to help you transfer a business name in line with ASIC requirements. Our team manages the process carefully to remove uncertainty, protect ownership continuity and ensure the transfer is completed correctly the first time.
When you use Honcho to transfer a business name, the value lies in having the process handled accurately and in the correct sequence, giving you the confidence that everything is completed properly.
To transfer a business name, the existing registration must still be active when a transfer request is lodged with ASIC. Once the request is submitted, ASIC issues a transfer number that the new owner uses to register the business name under their entity. ASIC will then cancel the existing registration within 28 days.
Because the process involves specific timing and registration requirements, it must be handled carefully to avoid delays, rejected applications or the risk of the business name becoming available to others.
Honcho can manage the entire business name transfer process on your behalf, ensuring the transfer request and re-registration are completed correctly and in line with ASIC requirements.
A business name transfer is required when the legal owner of the business name changes. This usually happens when ownership of the business or its structure changes, including the following situations:
Transferring a business name with ASIC requires the correct process and accurate details from both the current and new owner. Handling the transfer properly helps ensure the name remains active and continues to be used without interruption.
Honcho makes business name transfers simple with a guided process managed by a Registered ASIC Agent. Our team helps prepare and lodge the transfer correctly so ownership is updated smoothly and your business can continue trading under the name.
No surprises
This product is classified as a business expense and should be tax deductible.
Cancelling the current registration of the business name in the name of the current owner
Re-registering the business name in the name of the new owner
Monitoring, managing and updating you on the status of the application
One year business name registration
Or save on registration fees by registering the name for three years for $577
Or save on registration fees by registering the name for three years for $577
A business name transfer is the process of moving a registered business name from one owner to another so the new owner can legally trade under it.
You need a transfer whenever ownership of a business changes, such as selling your business or passing the name to someone else.
The new owner will need a valid ABN and their updated business details to complete the transfer.
A business name transfer can usually be completed within a few business days once ASIC receives the transfer request and the new owner completes the registration. Delays may occur if the details do not match ASIC or ABN records. With Honcho's guided online form, the application only takes a few minutes to complete and ASIC typically finalises the transfer within a few business days.
Yes, you can transfer multiple business names. Each requires a separate application and our team can help and guide you through the process to make it simple and hassle-free.
Yes. A business name can be transferred between different entities, such as from a sole trader to a company, between partnerships or to another individual. The current holder must initiate the transfer through ASIC and the new owner must complete the registration to become the registered holder of the name.
If the transfer process is not completed properly, ASIC may not approve the registration or the transfer may expire. This can cause delays and may affect your ability to continue trading under the business name.
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