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Trusted by over 900,000 Australians
Register your business name today
Australia's simplest business name registration service
My Business Name
Rated 4.7/5
(2,214) Business Name Registration Made Easy
Choosing and registering a business name is an important step that shapes your business and how your customers view you. If not registered correctly, it may lead to availability issues, compliance problems or renewal oversights.
As a registered ASIC agent and ATO Digital Service Provider, Honcho simplifies business name registration with real-time lodgement for fast processing, integrated ASIC and ATO systems for accurate compliance and ongoing renewal management to prevent missed deadlines.
This reduces errors, removes uncertainty and ensures clear accountability from start to finish. You also gain access to a complete business registration and management ecosystem including ABN registration, domain registration and essential tools to launch and grow with confidence.
Why Choose Honcho for Business Name Registration
Since 2008, Honcho has supported more than 500,000 business names across Australia, with approximately 70% of clients returning as their businesses grow. That level of repeat use reflects trust built over time. When considering detailed business name registration knowledge, the real value is in expert management, compliance accuracy and ongoing support which protects your business from day one.
Expert Registration Handling
Name Issue Resolution Support
ASIC and ATO Integration
Renewals and Transfer Support
Do I need a Business Name?
A business name is a name under which you run a business in Australia. If you are operating a business and you are not trading under your own name, you have a legal obligation to register a business name.
You do need a business name
If you are using anything besides your full legal name, including additions like a word, title or abbreviation, then you are legally required to register a business name
You don't need a business name
If you trade only under your own legal personal name and don’t use any extra words or branding, there’s no need to register a business name
Simple, transparent pricing
No surprises
Just:
Good news! This product is classified as a business expense and should be tax deductible.
$199/year
Our service includes:
ASIC business name registration
Application management and representation
All liaison and facilitation
Troubleshooting and issues management
Instant email and text alerts
Renewal notifications
Access to vital ancillary services and exclusive offers
All applicable government fees, including GST
Simply start by entering your business name below:
Get started by entering your business name below:
Frequently Asked Questions
If ASIC determines that your chosen name is "identical or nearly identical" to an existing registered business name, it cannot be approved.
If your preferred name is unavailable, you can use our Business Name Generator to explore alternative options that may be suitable. This can help you quickly find available names and continue your registration without delay.
If your preferred name is unavailable, you can use our Business Name Generator to explore alternative options that may be suitable. This can help you quickly find available names and continue your registration without delay.
In Australia, business name registration is required whenever you trade under a name that is not your exact legal name. This applies regardless of whether the business is new or well established and is a step that is often misunderstood or overlooked. Many businesses assume registration only matters at startup or that checking business name availability alone is sufficient, which can lead to compliance gaps if the name is not formally registered with ASIC.
The requirement depends on how your business operates. Sole traders must register a business name if they trade under anything other than their full personal name, even if the difference seems minor. Partnerships are required to register if the trading name does not include the full legal names of all partners. Companies must also complete the business name registration when they trade under a title that differs from their registered company name. This is a common cause of uncertainty when a brand name is used for marketing while a separate legal entity sits behind the business.
For example, a sole trader named Michael Tran can trade without registration if operating as “Michael Tran,” but must register if trading as “Tran Electrical Services.” Similarly, a company legally registered as ABC Holdings Pty Ltd must register a business name if it operates publicly as “ABC Consulting.” Honcho helps ensure these distinctions are handled correctly, based on how your business presents itself in the real world.
The requirement depends on how your business operates. Sole traders must register a business name if they trade under anything other than their full personal name, even if the difference seems minor. Partnerships are required to register if the trading name does not include the full legal names of all partners. Companies must also complete the business name registration when they trade under a title that differs from their registered company name. This is a common cause of uncertainty when a brand name is used for marketing while a separate legal entity sits behind the business.
For example, a sole trader named Michael Tran can trade without registration if operating as “Michael Tran,” but must register if trading as “Tran Electrical Services.” Similarly, a company legally registered as ABC Holdings Pty Ltd must register a business name if it operates publicly as “ABC Consulting.” Honcho helps ensure these distinctions are handled correctly, based on how your business presents itself in the real world.
Registering a business name provides limited protection, as no one else can register the exact same business name in Australia. However, it does not give you exclusive legal rights to the brand itself.
Business name registration allows you to trade under that name, but trademark registration is required to secure full legal protection and exclusive rights to your brand.
You can apply for a trademark online through us. AlternaWhy Choose Honcho for Business Name Registrationtively, you can email, chat, or speak with one of our business specialists if you would like guidance.
Business name registration allows you to trade under that name, but trademark registration is required to secure full legal protection and exclusive rights to your brand.
You can apply for a trademark online through us. AlternaWhy Choose Honcho for Business Name Registrationtively, you can email, chat, or speak with one of our business specialists if you would like guidance.
The business name registration form takes just 5–10 minutes to complete. We then submit your application and ASIC usually approves it within 3–5 business days. Once approved, we will send you your business name certificate.
You can start using your new business name as soon as you receive your certificate from us. Once you have your certificate, you're free to use your business name however you like whether that's printing business cards, building a website or promoting your brand. At Honcho, we also offer a range of services to help you bring your business name to life, including domain name registration, professional email, business card design, website creation and marketing support.
Trusted by over
900,000 Australians
Rated 4.7/5
(2,214) When we help, we mean business. Since 2008 we have assisted over 900,000 Australians turn their passion into successful businesses. Combining cutting-edge technology and Australian business expertise we provide the best services for you to start, manage and grow your business
How we turn your business on
When we help, we mean business. Since 2008 we have assisted over 900,000 Australians turn their passion into successful businesses. Combining cutting-edge technology and Australian business expertise we provide the best services for you to start, manage and grow your business
Registered ASIC Agent 29963
Registered Tax Agent 03631006
ISO Information Security Certified
ASIC Digital Service Provider
ATO Digital Service Provider
Secure Payment Provider
Trusted by 900,000+ Australians
Rated 4.7/5
(2,214) 
1300 587 203
support@honcho.com
Monday - Friday 9AM - 8PM AEST
Suite 703, Level 7 The Trust Building 155 King Street, Sydney NSW 2000