Trusted by 900,000+ Australians
Browse by category
BUSINESS NAME
AUSTRALIAN BUSINESS NUMBER (ABN)
TRADEMARK
DESIGN SERVICES
|
Trusted by over 900,000 Australians
Register your business name today
Australia's simplest business name registration service
My Business Name
Rated /5
() Business Name Registration made easy
As Australia's largest online business registration service business owners depend on us to register their business name with ASIC fast and professionally. With live sync to ASIC and instant confirmation on availability, choose a 1 or 3 year term, remove guesswork, avoid complicated log ins and meet your legal requirements to trade under your Australian business name
Registered ASIC Agent 29963
Authorised by ASIC to act on your behalf in your dealings with ASIC
ASIC Digital Service Provider
Authorised by ASIC to integrate with ASIC's systems to offer digital services in real time
ISO Information Security Certified
Active information security systems and security risk management ISO27001:2022
ATO Digital Service Provider
Authorised by the ATO to deliver online services to meet your regulatory requirements
Registered Tax Agent 03631006
Authorised to provide ATO related tax agent services on a commercial basis
You do need a business name
If you are using anything besides your full legal name, including additions like a word, title or abbreviation, then you are legally required to register a business name
You don't need a business name
If you trade only under your own legal personal name and don’t use any extra words or branding, there’s no need to register a business name
Register your business name with confidence
Instant processing
We sync live with government agencies to deliver super fast registration
Bonus features
Need an ABN or domain? We'll register them for you as part of the application
Stress free renewals
Never worry about your business name as we notify you at key renewal times
Simple, transparent pricing
No surprises
Just:
Good news! This product is classified as a business expense and should be tax deductible.
$199/year
Our service includes:
ASIC business name registration
Application management and representation
All liaison and facilitation
Troubleshooting and issues management
Instant email and text alerts
Renewal notifications
Access to vital ancillary services and exclusive offers
All applicable government fees, including GST
Simply start by entering your business name below:
Get started by entering your business name below:
Frequently Asked Questions
A business name is the name under which you trade or operate your business. It identifies your brand to customers and must be registered with ASIC if you trade under a name different from your own legal name - for example, if Sarah Jones runs her business as “Sarah Jones Consulting.”
With Honcho’s free business name search, which syncs live with ASIC, you can instantly check if your name is available and complete the registration form in just minutes
Honcho’s online form is straightforward and user-friendly. All required information is clearly outlined and the form will prompt you to complete all necessary details as you go
The form takes just 5–10 minutes to complete. We then submit your application and ASIC usually approves it within 3–5 business days. Once approved, we’ll send your business name certificate
You can start using your new business name as soon as you receive your certificate from us. Once you have your certificate, you're free to use your business name however you like whether that's printing business cards, building a website or promoting your brand. At Honcho, we also offer a range of services to help you bring your business name to life, including business card design, website creation and marketing support
Yes, absolutely! There’s no limit to the number of business names you can register and Honcho makes it easy to register multiple business names
Trusted by over
900,000 Australians
Rated /5
() When we help, we mean business. Since 2008 we have assisted over 900,000 Australians turn their passion into successful businesses. Combining cutting-edge technology and Australian business expertise we provide the best services for you to start, manage and grow your business
How we turn your business on
When we help, we mean business. Since 2008 we have assisted over 900,000 Australians turn their passion into successful businesses. Combining cutting-edge technology and Australian business expertise we provide the best services for you to start, manage and grow your business
Registered ASIC Agent 29963ASIC Digital Service ProviderISO Information Security CertifiedATO Digital Service ProviderRegistered Tax Agent 03631006
Trusted by 900,000+ Australians
Rated /5
() 
1300 587 203
support@honcho.com
Monday - Friday 9AM - 8PM AEST
Suite 703, Level 7 The Trust Building 155 King Street, Sydney NSW 2000