Register your business name today

Australia's simplest business name registration service
My Business Name
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Business Name Registration made easy

As Australia's largest online business registration service business owners depend on us to register their business name with ASIC fast and professionally. With live sync to ASIC and instant confirmation on availability, choose a 1 or 3 year term, remove guesswork, avoid complicated log ins and meet your legal requirements to trade under your Australian business name

Registered ASIC Agent 29963

Authorised by ASIC to act on your behalf in your dealings with ASIC

ASIC Digital Service Provider

Authorised by ASIC to integrate with ASIC's systems to offer digital services in real time

ISO Information Security Certified

Active information security systems and security risk management ISO27001:2022

ATO Digital Service Provider

Authorised by the ATO to deliver online services to meet your regulatory requirements

Registered Tax Agent 03631006

Authorised to provide ATO related tax agent services on a commercial basis

1
You do need a business name
If you are using anything besides your full legal name, including additions like a word, title or abbreviation, then you are legally required to register a business name
2
You don't need a business name
If you trade only under your own legal personal name and don’t use any extra words or branding, there’s no need to register a business name

Register your business name with confidence

Instant processing

We sync live with government agencies to deliver super fast registration

Bonus features

Need an ABN or domain? We'll register them for you as part of the application

Stress free renewals

Never worry about your business name as we notify you at key renewal times

IVANA K.

Cremorne, NSW

Super easy to register a business name and domain online. The team was also helpful, quick to respond and easy to deal with. Highly recommend

SHARAN C.

Bodalla, NSW

The service and attention to detail were exceptional, making our business name transfer and renewal effortless. Our account manager was outstanding

MARCELLE K.

Mont Albert, VIC

Very helpful with my business name transfer. The form was simple and my account manager explained everything clearly

Simple, transparent pricing
No surprises

Just:

Good news! This product is classified as a business expense and should be tax deductible.

$199/year

Our service includes:

ASIC business name registration

Application management and representation

All liaison and facilitation

Troubleshooting and issues management

Instant email and text alerts

Renewal notifications

Access to vital ancillary services and exclusive offers

All applicable government fees, including GST

Simply start by entering your business name below:

Frequently Asked Questions

What is a business name?
A business name is the name under which you trade or operate your business. It identifies your brand to customers and must be registered with ASIC if you trade under a name different from your own legal name - for example, if Sarah Jones runs her business as “Sarah Jones Consulting.”
With Honcho’s free business name search, which syncs live with ASIC, you can instantly check if your name is available and complete the registration form in just minutes
What information do I need to register for a registered business name?
Honcho’s online form is straightforward and user-friendly. All required information is clearly outlined and the form will prompt you to complete all necessary details as you go
How long does the registration process take?
The form takes just 5–10 minutes to complete. We then submit your application and ASIC usually approves it within 3–5 business days. Once approved, we’ll send your business name certificate
When can I officially use my business name?
You can start using your new business name as soon as you receive your certificate from us. Once you have your certificate, you're free to use your business name however you like whether that's printing business cards, building a website or promoting your brand. At Honcho, we also offer a range of services to help you bring your business name to life, including business card design, website creation and marketing support
Can I register multiple business names?
Yes, absolutely! There’s no limit to the number of business names you can register and Honcho makes it easy to register multiple business names

Trusted by over

900,000 Australians

Rated /5

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When we help, we mean business. Since 2008 we have assisted over 900,000 Australians turn their passion into successful businesses. Combining cutting-edge technology and Australian business expertise we provide the best services for you to start, manage and grow your business

How we turn your business on

When we help, we mean business. Since 2008 we have assisted over 900,000 Australians turn their passion into successful businesses. Combining cutting-edge technology and Australian business expertise we provide the best services for you to start, manage and grow your business

Registered ASIC Agent 29963
ASIC Digital Service Provider
ISO Information Security Certified
ATO Digital Service Provider
Registered Tax Agent 03631006