BUSINESS NAME
AUSTRALIAN BUSINESS NUMBER (ABN)
TRADEMARK
DESIGN SERVICES
|
Trusted by 1 million Australians
Register your business name today
Australia's simplest business name registration service
Rated 4.7/5
(2,239) 
Do I need a Business Name?
A business name is a name under which you run a business in Australia. If you are operating a business and you are not trading under your own name, you have a legal obligation to register a business name.
You do need a business name
If you are using anything besides your full legal name, including additions like a word, title or abbreviation, then you are legally required to register a business name
You don't need a business name
If you trade only under your own legal personal name and don't use any extra words or branding, there's no need to register a business name
Simple, transparent pricing
No surprises
Business Name Registration
This product is classified as a business expense and should be tax deductible.
Our service includes
ASIC business name registration
Application management and representation
All liaison and facilitation
Troubleshooting and issues management
Instant email and text alerts
Renewal notifications
Access to vital ancillary services and exclusive offers
All applicable government fees, including GST
Simply start by entering your business name below:
Get started by entering your business name below:
Business Name Registration Made Easy
Choosing and registering a business name is an important step that shapes your business and how your customers view you. If not registered correctly, it may lead to availability issues, compliance problems or renewal oversights.
As an ASIC digital service provider, Honcho lodges your business name application directly with ASIC, with accurate compliance checks and ongoing renewal management to prevent missed deadlines.
This reduces errors, removes uncertainty and ensures clear accountability from start to finish. You also gain access to a complete business registration and management ecosystem including ABN registration, domain registration and essential tools to launch and grow with confidence.
Secure Your Business Name the Right Way
Honcho's experienced managed business name registration service provides a level of professional support and expertise to ensure you can secure your business name fast and without issue.
As Australia's first professional business name service and as an ASIC Digital Service Provider, the process is simple, proven and includes multiple business mission critical services which can be secured at the same time as part of the process.
When issues with your application arise, we help troubleshoot and ensure prompt updates along the way. It is why more Australians choose to register their business name online through Honcho than any other professional managed service provider.
Frequently Asked Questions
What if my preferred business name isn't available?
If ASIC determines that your chosen name is "identical or nearly identical" to an existing registered business name, it cannot be approved.
If your preferred name is unavailable, you can use our
Business Name Generator to explore alternative options that may be suitable. This can help you quickly find available names and continue your registration without delay.
Who needs a business name registered?
In Australia, business name registration is required whenever you trade under a name that is not your exact legal name. This applies regardless of whether the business is new or well established and is a step that is often misunderstood or overlooked. Many businesses assume registration only matters at startup or that checking business name availability alone is sufficient, which can lead to compliance gaps if the name is not formally registered with ASIC.
The requirement depends on how your business operates. Sole traders must register a business name if they trade under anything other than their full personal name, even if the difference seems minor. Partnerships are required to register if the trading name does not include the full legal names of all partners. Companies must also complete the business name registration when they trade under a title that differs from their registered company name.
For example, a sole trader named Michael Tran can trade without registration if operating as "Michael Tran," but must register if trading as "Tran Electrical Services." Similarly, a company legally registered as ABC Holdings Pty Ltd must register a business name if it operates publicly as "ABC Consulting." Honcho helps ensure these distinctions are handled correctly, based on how your business presents itself in the real world.
Will registering a business name protect my brand?
Registering a business name provides limited protection, as no one else can register the exact same business name in Australia. However, it does not give you exclusive legal rights to the brand itself.
Business name registration allows you to trade under that name, but trademark registration is required to secure full legal protection and exclusive rights to your brand.
You can apply for a trademark online through us. Alternatively, you can email, chat or speak with one of our business specialists if you would like guidance.
How long does the registration process take?
The business name registration form takes just 5–10 minutes to complete. We then submit your application and ASIC usually approves it within 3–5 business days. Once approved, we will send you your business name certificate.
When can I officially use my business name?
You can start using your new business name as soon as you receive your certificate from us. Once you have your certificate, you're free to use your business name however you like whether that's printing business cards, building a website or promoting your brand. At Honcho, we also offer a range of services to help you bring your business name to life, including domain name registration, professional email, business card design, website creation and marketing support.
How we turn your business on
When we help, we mean business. By combining cutting-edge technology and Australian business expertise, we provide the services you need to start, manage and grow your business.
Registered ASIC Agent 29963
Registered Tax Agent 03631006
ISO Information Security Certified
ASIC Digital Service Provider 2072
ATO Digital Service Provider
