One search. Your business name. Secured.

Honcho Intelligence is the data layer behind every name search. It draws on 1 million Australian business registrations since 2008 to surface real-world insights alongside your availability results, things like how similar businesses have named themselves in your industry, what naming patterns tend to work in your state and how saturated your market already is. It runs automatically on every search at no extra cost, no account or subscription needed.

That's perfectly fine. You can register just an Australian business name without purchasing a domain name, business email or social media handles. Honcho lets you choose only the services you need, with the option to add more later.

No. Pick and choose. The business name is the minimum to trade under a name that isn't your own; Domains and socials are optional. Honcho runs one checkout for whatever you select and looks after ongoing renewals.

ASIC business names register in real time for most applicants. Domain names can be registered once the business name is completed or earlier if you request immediate domain registration.

Most names will have at least one taken somewhere. The results page shows what's free, suggests close alternatives where it isn't and reserves the free ones in one go - no need to make six accounts manually.

Honcho is the only Australian service that checks ASIC business name availability, domain names, social media handles and provides Honcho Intelligence in a single search. Honcho Intelligence delivers key insights about your business name, helping you choose a stronger and more distinctive brand before you register.