A trademark is a unique sign that represents your business and distinguishes it from others. It can be a word, logo, phrase, shape, colour or even a sound. Registering a trademark gives you exclusive rights to use it in connection with your goods or services

Registering a trademark protects your brand by preventing others from using or imitating your business name, logo or anything that could confuse customers. It secures your legal rights, allowing you to take action against unauthorised use and even license your trademark for additional income. A registered trademark also supports business growth by building recognition and trust, helping your brand stand out in a competitive market. With Honcho, the process is fast, straightforward and adds lasting value to your business

Applying through Honcho takes less than 10 minutes. Once your business name and required documents are ready, our trusted trademark service provider reviews and lodges your application within 2 business days. IP Australia’s examination process usually takes around 7 months and once approved, your trademark is protected for 10 years

You can start using your trademark as soon as your application is successfully lodged and approved. Once registered, you have exclusive rights to use it for your goods or services, giving your brand full legal protection. At Honcho, we don’t just help you register your trademark. We also help you bring it to life through professional website creation, branded materials and marketing support so your business can stand out with confidence

Honcho’s trademark registration form will guide you through everything you need to complete your application. You can apply to trademark a word, logo or tagline and you’ll be asked to provide details about the goods or services it will cover (e.g. shoes, consulting or software) along with your business or personal information including your name, address and contact details