BUSINESS NAME
AUSTRALIAN BUSINESS NUMBER (ABN)
TRADEMARK
DESIGN SERVICES
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Trusted by over 900,000 Australians
Register your trademark with ease
Protect your business intellectual property with our simple trademark registration service
Register Your Trademark in Australia and Protect Your Brand
A trademark is a legally registered asset that protects your brand name, logo, slogan or other distinctive elements used in your business. By registering a trademark in Australia with IP Australia, you gain exclusive rights to use that mark for the specific goods and services you nominate.
Registering a business name, company name or domain name does not provide trademark protection. These registrations allow you to operate, but they do not give you exclusive legal rights. Trademark protection only begins once your application is successfully registered.
A registered trademark in Australia lasts for 10 years from the filing date and can be renewed indefinitely, helping you protect and grow your brand long-term.
At Honcho, we provide trademark registration services in Australia with a focus on accurate class selection, compliant lodgement and clear, guided support. We handle the process from start to submission, so you can secure your brand with confidence.
Trademark Registration Made Clear and Compliant
Trademark registration in Australia is lodged with IP Australia and follows a defined process. After filing, your application is examined and if accepted, it moves through an opposition period before registration. The process typically takes around seven to eight months where no issues arise. As approval is not automatic, accuracy in classification and lodgement is key to reducing delays and objections.
We simplify how to register a trademark in Australia through a structured, end-to-end approach
Trademark Search and Risk Review
We conduct pre-lodgement searches to identify similar marks and reduce the risk of objections
Class Selection and Filing Strategy
We guide correct goods and services classification to avoid protection gaps and strengthen your application
Compliant Lodgement with IP Australia
Your application is prepared and submitted accurately to minimise delays and technical issues
Examiner Report Support (if required)
If concerns are raised, we assist with clear, structured responses to address objections professionally
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Simple, transparent pricing
No surprises
Registration pricing
Good news! This product is classified as a business expense and should be tax deductible
Our service includes
10 Year Registration
Super simple process
Only $799 for extra classes, save $200!
Includes $250 government statutory fee & GST
Bonus registration services
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What Happens After You Lodge a Trademark
Once your trademark application is lodged with IP Australia, you receive a filing number and official submission date. We keep you updated as your application progresses through examination and publication and guide you if any objections, amendments or oppositions arise.
From lodgement, you may use the ™ symbol to indicate your claim. Once registered, you gain enforceable rights and can use the ® symbol. A registered trademark lasts 10 years from the filing date and can be renewed indefinitely.
Request Your Trademark Registration
Before proceeding with trademark registration, ensure your selected classes, goods and services reflect how your brand will operate. Incorrect classification can limit protection or lead to avoidable issues during examination.
Complete our online trademark registration form to receive structured guidance and have your application prepared and lodged correctly.
Frequently Asked Questions
What is a trademark?
A trademark is a legally recognised sign used to distinguish your goods or services from others in the market. It can include a word, logo, phrase, shape, colour or even a sound. Registering a trademark in Australia with IP Australia gives you exclusive rights to use that mark in connection with the goods and services you nominate.
Why register a trademark?
Trademark registration protects your brand by giving you exclusive legal rights and helping prevent others from using similar names, logos or branding. It strengthens your ability to take action against unauthorised use, supports brand recognition and allows you to license or sell your trademark as an asset. For growing businesses, a registered trademark adds long-term value and credibility.
How long does trademark registration take?
Applying through Honcho takes only a few minutes via our online form. Once submitted, your application is reviewed and typically lodged within 2 business days. IP Australia usually examines applications within 3 to 4 months and where no issues arise, registration is completed in around 7 to 8 months. Once registered, your trademark is protected for 10 years.
When can I use my trademark?
You can use the ™ symbol as soon as your application is lodged to indicate your claim over the brand. Once your trademark is successfully registered, you can use the ® symbol and gain exclusive legal rights to use it in connection with your goods or services.
What information do I need to apply?
A trademark is a sign that, once registered, becomes a legally protected asset used to distinguish your goods or services from others in the market. It can include a word, logo, phrase, shape, colour or even a sound. Registering a trademark in Australia with IP Australia gives you exclusive rights to use that mark in connection with the goods and services you nominate.
How we turn your business on
When we help, we mean business. By combining cutting-edge technology and Australian business expertise, we provide the services you need to start, manage and grow your business.
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